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Applied
Design
wholistic communication concept
"Cash register two" introduces a fresh way to help people understand how supermarkets use clever tricks to influence their shopping habits. The concept has four parts and focuses on raising awareness, sharing knowledge, and encouraging long-term behavior changes. The main tools are a display stand, a flyer, and an app.
Anna Sophie Hofmann
Amelie Kress
Hanna Benz
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The display stand, designed to look like a giant receipt, is set up in public spaces. It shares interesting insights about manipulation techniques in supermarkets using short, catchy texts. It gives shoppers a new perspective on how their choices might be influenced—without being preachy or judgmental. The flyer, tucked into a shopping basket on the stand, is a simple guide that explains some of the most common tricks supermarkets use to get you to spend more. There’s also a QR code that links directly to the app for more detailed information.
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The app takes things further, offering in-depth explanations and interactive tools. You can create personalized shopping lists and even see visual breakdowns of your own shopping habits. It’s all about helping you understand the subtle ways supermarkets nudge you and giving you tools to shop smarter. The app encourages self-reflection and makes it easy to spot these strategies in action. To get even more attention, there’s a poster campaign in public spaces with bold visuals and QR codes that link straight to the app. It’s designed to grab people’s interest and make learning about these tricks fun and easy. Altogether, this project aims to help people become more aware of supermarket strategies and make smarter shopping decisions for the long run.
To get even more attention, there’s a poster campaign in public spaces with bold visuals and QR codes that link straight to the app. It’s designed to grab people’s interest and make learning about these tricks fun and easy. Altogether, this project aims to help people become more aware of supermarket strategies and make smarter shopping decisions for the long run.
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